Salon owners, are you feeling the lull of January blues? This time of year is notoriously slow for business, but don’t despair – Blue Monday offers a unique opportunity for a boost in bookings. For those unfamiliar, Blue Monday is the third Monday of January and known to be the most depressing day of the year. A bit of self-care and pampering at the salon can provide a perfect pick-me-up for those feeling down, so consider creating special packages or services to combat the effects of Blue Monday. Offer various options from a relaxing facial to an energizing manicure to attract both new and existing clients. Make sure to also use email marketing and social media to spread the word about these deals and promotions. Encourage clients to book early to avoid missing out on these special offers.
By incorporating Blue Monday into your marketing strategy, you can stand out from the competition and bring in new business during this traditionally slower time of year. So go ahead – turn those January blues into booking opportunities with these marketing tips.
1. Offer special services
Blue Monday is a great time to try something new when it comes to the services that you offer, and create unique packages or specialised services for your clients to book. These could include deep-cleaning facials, massages, and other treatments that are designed to boost energy and mood. Offer a variety of services to appeal to a range of clients, and make sure to promote them heavily on social media and in email campaigns. Encourage clients to reserve their spot ahead of time, and consider making the packages, services, or discounts available for a limited time only.
By offering special services on Blue Monday, salons can set themselves apart from the competition and bring in new business. Clients will appreciate the opportunity to treat themselves to a relaxing and rejuvenating experience, all while taking advantage of special Blue Monday pricing. If you’re looking for a way to jumpstart your salon’s business this January, Treatwell Pro has all the tools you need to create completely customised Blue Monday packages, bundles, offers, services and discounts. To find out just how these tools can help boost business, book a demo with one of our experts today.
2. Get your staff on board
Make sure to get your staff on board with your Blue Monday marketing plan. Encourage them to spread the word and promote the special deals to their friends and family. Having a team of enthusiastic ambassadors can help increase bookings and create a positive buzz around your salon.
3. Email marketing
Email marketing is a great way to reach out to potential and current clients about Blue Monday specials. It’s a quick and easy way to get the word out, and can be very effective in boosting bookings. Make sure to create an attractive subject line that will catch people’s attention, and include a call to action in the email body. You can also include a link to a landing page where people can learn more about your special Blue Monday deals. If you’re running a contest or giveaway, be sure to mention that in the email as well. By using email marketing, you can reach a large number of people and increase your chances of bookings during this slow time of year.
Treatwell Pro’s email marketing options allow you to create effective and targeted emails, and send them to your clients in just a few clicks. Let them know about special offers with quick and easy templates, or create a campaign from scratch in no time.
4. Social media marketing
Social media marketing is another great way to reach potential and current clients about Blue Monday specials. Platforms like Facebook, Twitter, TikTok and Instagram offer a great opportunity to share photos and videos of your services, as well as to promote special deals and discounts. Make sure to post regularly in the days leading up to Blue Monday, and use relevant hashtags to reach a larger audience. You can also run contests or giveaways on social media to drum up interest in your salon.
5. In-salon marketing
Salon owners can also use in-salon marketing to promote Blue Monday specials. This could include signage, flyers, and other marketing materials that are displayed in the salon. Make sure to use eye-catching visuals and catchy slogans to grab people’s attention. Don’t forget about the power of word-of-mouth, either. Make sure to tell your clients about your Blue Monday offers when they’re in the salon – you can even do so at their pre-Xmas and NYE appointments. This way, your clients will be encouraged to book, and might even spread the word to their family and friends.
6. Giveaways and competitions
Competitions are a great way to boost engagement and attract new followers, so a Blue Monday competition or giveaway could combat some of that January slow period. There are a few options, but the most common format (and easiest to do) works a little something like this: Pick a prize, like a voucher, or one of your Blue Monday packages or services. Then, ask your followers (or those that don’t yet follow you) to make sure that they’re following your page, then like, comment on, and/or share the post or story you’ve created about the competition. Then randomly pick a name from all of those entries, and award them the prize. It’s really simple, and gets your name in front of a whole new audience, (especially if you’ve asked them to share your Blue Monday post).
Final thoughts
January can be a tough time for business, and Blue Monday can be a tough time for people in general. But, there’s no reason that you can’t turn this around, and use Blue Monday for good – both to boost business, and to give people the opportunity to treat themselves to a pick-me-up. A great marketing strategy around Blue Monday can set you apart from the competition, and can go a long way in fighting one of the slowest periods of the year. So, try a few (or all) of the above tips, and get those bookings rolling in.
