With weddings now worth an eye-watering £10 billion per year for the UK economy, it’s hardly a secret how much brides-to-be could be worth to your business – if you can get them. From scouting out potentials to showcasing the skills of your salon, here’s how to get a bridal party on board.
1. Head to bridal shows
Usually, businesses found at bridal fairs are there to offer their ‘stress-reducing’ services to soon-to-be-wed couples. It’s a no-brainer – if you want to market your hair salon to brides, you should be there too. Get in touch with the organisers, set up a stall with an eye-catching display (prosecco optional) and showcase the skills of your salon. Bring a model – or a willing staff member – and get those hair tongs going.
2. Market smarter (with Pinterest)
Props given for your Instagram, Facebook and Snapchat accounts, but Pinterest is where the bridal audience really is. 40 million people a year plan their wedding using this social platform, so pin away. Create an account and upload pictures of your clients (check it’s okay first), then add key hashtags like ‘wedding planning’ and ‘bridal hair’, as well as your salon’s location.
3. Hook up with other businesses
Partner with local companies in the bridal business – think florists, caterers, dress boutiques, – to share the love, as well as the customers. Whether you arrange to leave some leaflets at the counter for potential clients to pick up, or ask staff to recommend you, you’ll soon widen your net. As the old saying goes, it takes a village to plan a wedding.
4. Advertise some pre-wedding discounts
Free-of-charge consultations are hard to resist for prospective bridal parties, and once they’re in the chair, you can unleash the magic (stellar up-dos and wondrous French manis). Share your offers on social media (#weddings) or just pop a poster up in the salon window, with a full dedicated bridal treatment list already drawn out.
With Treatwell, you can meet millions of hair and beauty customers looking for treatments online each and every day. Set up discounts with smart pricing, reach a huge new customer-base online and manage your business smoother with our industry-leading salon software, Connect. Join 20,000 salons across Europe.
